Vindictive Vinyl wraps Performance Unlimited trucks

Vindictive Vinyl wraps Performance Unlimited trucks – same truck big and small

Daniel Florek of Vindictive Vinyl, left, wrapped this big truck,

and the toy truck on the hood, for Denny Norton of Performance

Unlimited, right.

Vindictive Vinyl, of Twin Lakes, Wis, can wrap an entire truck with a graphically designed coat that gives the appearance of an incredible paint job. Size, when something is large, is not a problem for the artisans at Vindictive Vinyl. Turns out the same is true when wrapping something that is small.

Earlier this year, Vindictive Vinyl wrapped the Performance Unlimited Silverado pickup truck. Later this year, as a gift from the Michelle Norton to her husband, Denny Norton, they wrapped a small model of a similar truck.

“We did the design for Denny’s truck,” said Daniel Florek, president and part owner of Vindictive Vinyl. “He gave us some direction about what he wanted, and provided us with the logos, and we did everything else.”

Norton, who owns the Ringwood based Performance Unlimited auto repair shop with Michelle, was thrilled with the outcome and considers his work truck one of the sharpest on the road. He had no idea, however, that a miniature version of the vehicle, also with a vinyl wrap, was also in the works.

When doing a vinyl wrap of a vehicle, Florek said it’s all about attention to detail. For instance, some vehicles are harder to do than others. One example he gave is a MINI Cooper. To vinyl wrap a MINI, as with many vehicles, they have to remove the door handles. But, with a MINI, removing the door handles “is a pain.”

“With Denny’s Silverado, the hardest part was wrapping the dually bedside wheel flares,” said Florek. “The trick is making the vinyl lay down flat and fluid without distorting the design.”

Florek said that he believes the small version of Norton’s truck is 1/16th the size of the actual truck. While far less vinyl was required, the attention to detail required far more precision.

With some vehicle wraps, Florek said they’re only asked to wrap a portion of the vehicle. However, Norton’s truck was originally a champagne color, which Norton didn’t like and that didn’t fit the brand for Performance Unlimited. This meant that they had to do a complete vinyl wrap.

“The design, print and installation – it was all done in-house,” said Florek. “That gives us total quality control. That fits our focus on providing the highest quality and service.”

Florek said that the process also includes strong communication skills. This comes into play when asking the right questions so that they can design a wrap that fits the customer’s vision. In the case of Norton’s truck, Florek said the final design is really spectacular, both on the full-sized truck and the miniature version.

Michelle Norton agrees and said that her husband was completely surprised by the gift.

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