The ad for new tires says $55. That’s not too bad, though four times $55 is $220. Then you have the other associated fees that run the price even higher – new valve stems, mandatory disposal fees for the old tires, etc. Oh, and did you notice the part of the ad where it reads “Starting at …” What does that mean? What that means is that $55 is for tires a little bigger than those on the wheelbarrow you used this weekend working on the garden. Let’s suppose you drive a 2010 Chevy Avalanche LTZ. The standard tire on that vehicle is a 275/55R20. The same place that offered tires starting at $55 charges $129 for the cheapest tire they have for your car. And, if you buy the cheapest tire, expect to feel the difference in the way it rides and handles. In fact, expect to replace it sooner than you would a better tire. So, what would you pay for a better tire from that location? The top selling tire this big box store offers is $226. That’s more than the cost of four of the baby tires at the s...